Anum Kamran is a serial tech-entrepreneur – mostly known as the Founder and CEO for, an online shopping marketplace which is enabling Micro, Small and medium sized businesses in Pakistan to make their living sustainable through e-commerce. She was part of the first group of e-entrepreneurs selected for Alibaba eFounder Fellowship in 2018 and realizing her passion towards ecommerce and community development she was recently appointed as an Alibaba Asia Ambassador. She is the founder of highly curated support group of ecommerce in Pakistan – Pakistan e-commerce Consortium which is working to strengthen the ecommerce community.